Your Sales Calls Are Your Best Content Strategy
Every sales call you take is content strategy hiding in plain sight. The questions prospects ask, the objections they raise, the misconceptions they walk in with. All of it is telling you exactly what your audience needs to hear before they ever get on a call with you. Most people never make that connection. The ones who do have a significant advantage.
Why sales calls are the best source of content topics
Most people treat content ideation as a separate creative exercise. They sit down trying to think of something interesting to post and come up empty. The problem is not a lack of ideas. It's looking in the wrong place.
Your sales calls are already telling you what your buyers are confused about, curious about, and afraid of. Every question a prospect asks is a signal that others in your market have the same question and have not asked it yet. That is your content calendar.
How to actually capture it
You don't need a complicated system. You need a habit:
Do this for a month and you will have more topics than you can use.
The goal: prospects who already know the answers
When you post content that addresses the exact questions your prospects ask on calls, something shifts. They show up already educated. The basic objections are already handled.The conversation goes deeper faster and gets to the real decision sooner.
"The conversation goes deeper faster and gets to the real decision sooner."
This is the real value of thought leadership content. Not just likes or impressions. Prospects who show up to the first call already halfway convinced.
Start with this week
After your next three sales calls write down every question that came up. Then ask yourself which of these would have made the conversation easier if the prospect already knew the answer. That is your next post.
This is the thinking behind how we build content strategies at AuthentIQ.
Every month we sit down with you, ask the right questions, and turn what you already know into content that does the work before the call ever happens. If you want help figuring out what to say and staying consistent saying it, that is exactly what we are here for. Learn how it works here.